CEO Says Unilever ‘Fully Committed’ To Israel Amid Ben & Jerry’s Backlash

, CEO Says Unilever ‘Fully Committed’ To Israel Amid Ben & Jerry’s Backlash
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, CEO Says Unilever ‘Fully Committed’ To Israel Amid Ben & Jerry’s Backlash

Topline

Unilever on Thursday sought to distance itself from the controversial decision of its subsidiary Ben & Jerry’s to halt ice cream sales in Israel’s West Bank settlements, with the company’s chief executive telling investors Unilever had no part in the decision and is still “fully committed” to its business in Israel. 

Key Facts

CEO Alan Jope emphasized the importance of Unilever’s ongoing relationship with Israel days after Israeli Prime Minister Naftali Bennett warned the consumer goods giant it would face “severe consequences” for Ben & Jerry’s decision. 

“If there’s one message I want to underscore … it’s that Unilever remains fully committed to our business in Israel,” Jope told investors during a Thursday morning earnings call.

He also highlighted that the decision was made by Ben & Jerry’s and its independent board, and said it is “not our intent” to be involved in such sensitive matters. 

Crucial Quote 

“It’s been a longstanding issue for Ben & Jerry’s,” Jope said. “We were aware of this decision by the brand and its independent board, but it’s certainly not our intention that every quarter will have one quite as fiery as this one.” 

Key Background 

Ben & Jerry’s, a famously progressive company, announced Monday its decision to end its business in “occupied Palestinian territory.” The Vermont-based ice cream maker has for the past three decades licensed a factory in Israel which produces and distributes ice cream in the country, as well as in Israeli settlements in the West Bank and East Jerusalem. Its ties to these settlements—which are a long-standing source of dispute between Israel and Palestinian leaders, and the international community—drew the ire of progressive activists, who for years accused the company of hypocrisy for its relative silence on the issue. 

Chief Critic 

The boycott immediately sparked condemnation from Israel’s government. Bennett said he spoke to Jope and warned Israel will “act aggressively” in response, threatening “serious repercussions, legal and otherwise.” 

Surprising Fact

The United Nations has accused Israel of violating international law with its settlements in the Israeli-occupied West Bank and contested East Jerusalem. However, the U.S., one of Israel’s closest allies, has taken fluctuating positions on the issue. The Trump administration famously reversed the U.S.’s decades-long classification of the settlements as illegal, and President Biden is yet to change the policy.

Further Reading

“Israel Warns Of Severe Consequences ‘Legal And Otherwise’ After Ben & Jerry’s Settlement Ban” (Forbes) 

“Ben & Jerry’s To Stop Selling Ice Cream In Occupied Palestinian Territories After Years Of Activist Pressure” (Forbes)

“Ben & Jerry’s Israel Boycott Could Cost Unilever” (The Wall Street Journal)

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