Venture has signed an agreement with Amadeus, a global technology
provider for the travel industry, to become the exclusive distributor
for its innovative and unique media solutions inventory for Amadeus
travel itinerary documents and CheckMyTrip for all advertising demands
in the GCC, Levant, Egypt & Italy regions.
Digital Venture will, work directly with advertisers and agencies in the regions. Through
these Amadeus media solutions products, Digital Venture will provide
its clients with direct access to engage with global confirmed
passengers before, during and after their trip experience, with points
of sale in the exclusive regions.
media solutions advertising products are travel documents issued by
travel agencies and “CheckMyTrip” mobile app, which help brands with
specialized targeting criteria to deliver personalized offers to booked
travelers. These criteria include language, booking class, business
category, origin, destination, connection, connection duration, trip
duration, booking dates, class of service, trip elements booked, trip
companion, affluence, gender, trip purpose and many more.
Commenting on this strategic alliance, Digital Venture CEO, Sami Hamadesaid, “Travelers
are attentive and receptive to their trip context. Interaction at these
key stages increases brand recall. Offer relevant content at the time
and place when the audience demands it. We are very excited about this partnership and look forward to having partners join us in creating success stories”
Sol Freixa, Global Director for Travel Advertising Sales & Marketing, Travel Channels, Amadeus said,
“With one of the fastest growing online travel sectors in the world, it
is no surprise that the region is deeply committed to digital
transformation. Travel advertising plays a key role in this as it allows
retailers to reach travelers in new, interactive ways, at the right
moment. It’s against this backdrop, we are pleased to have partnered
with Digital Venture to support our future growth in the region and
positively impact traveler journeys.”
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