In Search [Episode 87]: Is Amazon Targeting SMBs with Search Ads?

, In Search [Episode 87]: Is Amazon Targeting SMBs with Search Ads?
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, In Search [Episode 87]: Is Amazon Targeting SMBs with Search Ads?

Jason Dodge joins the podcast to share his discovery around Amazon’s use of Search Ads to compete with SMBs: How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways What Amazon’s paid search strategy implies about the overall direction of the platform How Amazon’s use of search ads might impact competitor’s ad budgets negatively

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