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Dubai: UAE school group Taaleem and French car maker Peugeot have partnered to create a children’s book titled Buckle Up! to promote road safety among pupils.
The book highlights five road safety tips through illustrations to help teach children about safe behaviour on the road in an easy-to-understand manner.
Created by local talents, author Ayah Halawany and illustrator Aman Darwish, the book follows the story of two children, Sarah and Adam, as they embark on an adventure through mountains, across rivers and past lakes. On their journey they provide readers with tips on responsible driving, including buckling up, not using phones while driving, and many more. The book is available in English, Arabic and French.
Rakesh Nair, Managing Director for European Brands at Stellantis ME, said: “At Peugeot, we believe it’s never too early to learn about safety on the road. We are delighted to unveil the Buckle Up! story in collaboration with our partner Taaleem who enabled us to reach thousands of students and families with the road safety message across their schools.”
Priority No 1
Taaleem CEO Alan Williamson said: “Taaleem is delighted to collaborate with Peugeot to launch this road safety campaign. The safety of our children is our number one priority and this initiative will certainly instill greater road safety awareness in our students and their parents.”