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Business Development – Commercial:
According to brands KPI and considering his Distribution Partners’ profile / constraints the Business Developer KSA will have to design, define and implement the best commercial strategy to develop our brands in the different countries with a key focus on:
– Through data analysis and Assess our current distribution situation / market qualification and identify additional distribution potential in different channels (Hotels, restaurants, pastry chains, KAS, pastry studios, etc…) in the country.
– Route to market: evaluate and design the best route to market to distribute our product to our end users.
– Portfolio distribution: evaluate the possibility and build plans to enlarge the distribution of our products portfolio within our current customers.
– Compare current distribution of other products from our distributors, identify additional distribution opportunities and build plans with our partners in order to capture the additional related business.
– Product launches: based on our global / regional strategy and depending on local needs, design, define and execute product / innovation launches for the country in order to develop our business.
– Evaluate the competition landscape & price positioning, issue and recommend corrective actions if needed in collaboration with the distributor.
Pricing / Value Chain:
– Evaluate the current pricing strategy per brands / channels – propose and implement corrective action plans if needed considering margin expectations / targets from our partner / customers.
– Define, recommend and agree on the best pricing strategy for launch of new products / innovations with our distributor / customers.
– Design, define and recommend the best value chain for our different stake holders in order to offer the appropriate pricing strategy taking into consideration our competitors pricing strategy.
– Design, define, agree and implement with the distributor sales force / customers the most effective promotions when needed (seasonal promotions, new product launches, commercial promotions).
|Job Location:||Jeddah , Saudi Arabia|
|Job Role:||Marketing and PR|
|Career Level:||Mid Career|