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Love it or hate it, Google is very good at what it does. While it certainly has had its share of flops (G+), it’s main product, search, is head and shoulders above everyone else. The question is, why? Sure, I could go into all the algorithmic underpinnings that make Google unique. We could go through a history of Google and how PageRank was entirely novel, and so forth. But instead of that, in this post, I’d like to take a more thematic look at everyone’s favorite search engine. Let’s pop the hood and take a deep look at Google’s traits and how that translates to it being the best search engine and more.