Why Reacquisition Beats Retention In Building A Successful Consumer Product Goods Brand

, Why Reacquisition Beats Retention In Building A Successful Consumer Product Goods Brand
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, Why Reacquisition Beats Retention In Building A Successful Consumer Product Goods Brand

Given the fickle nature of consumers, it seems that retention isn’t quite the right word for what marketers are aiming for. A better term to describe what they’re looking to achieve with our customers might be re-acquisition.

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